Vol. 1 (2024): International Broadcasting Conference 2024

Articles

• CONTRIBUTION OF THE TELEVISION HEALTH EDUCATION PROGRAM DR. OZ INDONESIA ON IMPROVING HEALTH KNOWLEDGE OF COMMUNICATION SCIENCE STUDENTS CLASS OF 2021 UNIVERSITAS MUHAMMADIYAH LUWUK BANGGAI

  Julistry Langapa, Ken Amasita Saadjad

  • PDF

• PROGRAM PRODUCER'S STRATEGY "KOK BISA VIRAL" IN ATTRACTING THE INTEREST OF VIEWERS ON NUSANTARA TV

  Fadila Saskia, Mulkan Habibi

  47-52

  • PDF

• DIGITAL TRENDS AND TRANSFORMATION IN BROADCASTING

  Vijay Ganpat Dhamore

  53-58

  • PDF

• DECADES OF MASCULINITY DYNAMIC PORTRAYAL IN R&B MUSIC

  Rohaizha Anindhita, Sumekar Tanjung

  59-72

  • PDF

• ANALYZING NATIONALISM IN DIGITAL MEDIA: A RECEPTION STUDY OF REMOTIVI VIDEOS

  Tazza Tsalisa Haq, Vinisa Nurul Aisyah

  73-88

  • PDF

• MEDIA VISUALIZATION THROUGH CULTURAL HEGEMONY IN DIGITAL ERA 5.0, BANGGAI REGENCY

  Suanti Tunggala, Gisela Luigi Septiana

  89-102

  • PDF

• ADVERTISING IN THE DIGITAL ERA: THE IMPACT OF APPLE’S CONTROVERSIAL CAMPAIGN ON BRAND IMAGE

  Magvira Yuliani, Yulia Rahmawati

  103-114

  • PDF

• AGROTOURISM EDUCATION IN THE PERSPECTIVE OF MARKETING COMMUNICATION AT MUHAMMADIYAH UNIVERSITY OF LUWUK BANGGAI DISTRICT

  Ken Amasita Saadjad

  115-120

  • PDF

• THE IMPACT OF ULTRAMILK SALES PROMOTION ON PURCHASE DECISION (SURVEY ON STRAY KIDS FANS AT WHATSAPP COMMUNITY @SKZEVENT_JKT)

  Charrisa Septichia Kirani, Aminah Swarnawati

  121-136

  • PDF

• CYBER PUBLIC RELATIONS AT THE MINISTRY OF TOURISM AND CREATIVE ECONOMY’S 5.0 TOURISM AWARENESS CAMPAIGN

  Syafina Nur Inayah, Syifa Astasia Utari

  137-142

  • PDF

• THE INFLUENCE OF SALES PROMOTION SAFF N CO PERFUME IN THE TIKTOK SHOP ON CUSTOMER SATISFACTION

  Mariah Huzaefah, Aminah Swarnawati

  143-154

  • PDF

• ISLAMIC DA'WAH AND CYBERSPACE: @IQOMIC'S DA'WAH STRATEGY ON SOCIAL MEDIA INSTAGRAM

  Maulana Hasan Syaiful, Ansar suhermanS, Muhammad Hidayatullah

  155-172

  • PDF

• THE CONVERGENCE OF PR, ADVERTISING, AND SOCIAL MEDIA IN DIGITAL BROADCASTING: OPPORTUNITIES AND CHALLENGES

  Ashish More, Kirti Longani, SV Pradeepa

  173-186

  • PDF

• THE ROLE OF STORYTELLING IN ADVERTISING: HOW NARRATIVE DRIVES BRAND LOYALTY

  Isha Sapre, Kirti Dang Longani

  187-200

  • PDF

• BANK ADVERTISING AND ITS IMPACT ON FINANCIAL INCLUSION: BRIDGING THE GAP IN ACCESS TO FINANCIAL SERVICES IN INDIAN CONTEST

  Umesh Jograj Sharma, Pralhad Prakash Joshi

  201-212

  • PDF

• CONCEPTUALISING THE ROLE OF PUBLIC RELATIONS IN BROADCASTING THE NATION BRANDING

  Yamunah Mohan, Nur Kareelawati Abd Karim

  213-222

  • PDF

• SOCIAL MEDIA ANALYTICS OF INSTAGRAM ACCOUNT @YOURMATEPICS IN INCREASING MARKETING COMMUNICATION OF PHOTOGRAPHY BUSINESS TO CONSUMERS

  Ega Kusumadewi Ega Kusumadewi, Imaddudin

  223-234

  • PDF

• THE EFFECT OF DAKWAH COMMUNICATION STYLE OF HABIB HUSEIN JA’FAR AL-HADAR IN SOCIAL MEDIA ON RELIGIOSITY OF UNIVERSITY STUDENTS

  Annanda Lucky Widayanto, Wichitra Yasya

  235-246

  • PDF

• DIGITAL MARKETING STRATEGY TO PROMOTE KADENA GLAMPING DIVE RESORT MUNA ISLAND IN KAMAMA MEKAR VILLAGE, CENTRAL BUTON

  Farianto, Harry Fajar Maulana, M. Rizal Ardiansah Putra

  247-262

  • PDF

• THE INDONESIAN CONSTITUTIONAL COURT’S REPUTATION CRISIS OVER NEWS ON PRESIDENTIAL CANDIDATE AGE LIMIT DECISION

  Reza Praditya Yudha, Herna

  263-274

  • PDF

• COMMUNICATION DYNAMICS IN ENVIRONMENTAL CARE CAMPAIGNS (QUALITATIVE STUDY ON PANDAWARA TIKTOK ACCOUNT REGARDING BEACH CLEANING IN CIBUTUN-LOJI, SIMPENAN DISTRICT, SUKABUMI REGENCY)

  Ida Ri'aeni, Lisna Novita, Aninda Putri

  275-288

  • PDF

• BUILDING BRAND LOYALTY: STRATEGIES FOR MAINTAINING AUDIENCE TRUST AND LOYALTY IN A COMPETITIVE MEDIA ENVIRONMENT

  Vijay Ganpat Dhamore

  289-294

  • PDF

• BEHAVIOR ANALYTICS OF THE DIGITAL AGE AUDIENCE: PERSPECTIVES, METHODS, AND CONSEQUENCES FOR MARKETING AND MEDIA

  Vidya Nagre

  295-308

  • PDF

• DIVERSITY AND INCLUSION IN COMMUNICATION CAMPAIGN HABIB JAFAR CONTENT

  Roosita Cindrakasih, Riastri Novianita, Ahmad Jurnaidi Wahidin, Abdul Aziz

  309-316

  • PDF

• OPTIMIZATION OF THE USE OF THE WEBSITE AS A PUBLICATION MEDIA FOR THE TONTOUAN VILLAGE GOVERNMENT WORK PROGRAM

  Kubra Ali Taetang, Suanti Tunggala, Ken Amasita Saadjad

  317-326

  • PDF

• HISANA FRIED CHICKEN CASHIER COMMUNICATION IN IMPROVING SERVICE QUALITY IN LUWUK VILLAGE

  Nadia Chayanti Suma, Falimu, Adrian Kede

  327-340

  • PDF

• OPTIMIZATION OF LOCAL POTENTIAL IN DIGITAL-BASED SMART CITY DEVELOPMENT: AN INNOVATIVE APPROACH IN COMMUNICATION AND TECHNOLOGY

  Lilik Sumarni, Nabilah Akhsaniyah

  341-345

  • PDF

• EMPLOYEE RELATIONS IN CULTURE ACTIVATION PROGRAM AT THE BANK RAKYAT INDONESIA

  Nadya Dwi Putri, Winda Dwi Astuti Zebua

  355-366

  • PDF

• THE INFLUENCE OF CELEBRITY ENDORSER NICHOLAS SAPUTRA ON THE DECISION TO PURCHASE KANZLER CRISPY CHICKEN NUGGET

  Rianti Julianah, Jamiati KN

  367-378

  • PDF

• THE PERSPECTIVE OF THE DESAWASAMBA COMMUNITY, LASALIMU DISTRICT ON THE SYMBOLIC MEANING IN THE TUTURA KALAWATI CULTURAL TRADITION

  Kiflin, Ansar Suherman, Wa Nur Fida

  379-396

  • PDF

• CHANGES IN COMMUNICATION BEHAVIOR OF ADOLESCENTS IN USING SMARTPHONES SMPN 2 SUB-DISTRICT KALEDUPA SELATAN WAKATOBI DISTRICT

  Rosalinda, Hastuti, M. Rizal Ardiansah Putra

  397-412

  • PDF

• SYMBOLISM OF BASILEK LIDAH CULTURE IN THE FILM BUYA HAMKA VOLUME 1

  Rahma, Ahmad Fatoni, Yuning Ika Rohmawati, Yanti Trianita

  413-424

  • PDF

• TOURISM AMBASSADOR AND IMAGE MANAGEMENT IN MARGINALIZED AREAS OF BREBES REGENCY

  Zani Bayan Az Zahra, Tria Patrianti, Izzatusholekha, Sofia Hasna

  425-438

  • PDF

• THE MEANING OF SYMBOLIC INTERACTION IN THE PROCESS OF PIKAMBOLAKUA CEREMONY

  La Yusran, Ansar Suherman, M.Rizal Ardiansah Putra

  439-456

  • PDF

• REPRESENTION OF EMPTY NEST SYNDROME IN FILM HOW TO MAKE MILLIONS BEFORE GRANDMA DIES

  Fatyyah Rahma Azizah, Gibbran Parthisara

  457-472

  • PDF

• PARTICIPATORY COMMUNICATION IN BUILDING UNDERSTANDING OF TOLERANCE IN HIGH SCHOOL STUDENTS

  Asima Oktavia Sitanggang, Djuara P. Lubis, Pudji Muljono, Firdanianty Pramono

  473-484

  • PDF

• DIGITAL COMPETENCE OF PRESCHOOL STUDENTS USING EDUCATIONAL APP AS LEARNING MEDIA

  Wichitra Yasya, Angela Jani Sentosa, Avita Mei Hansari, Jagadditha Maharani, Sahara Uli Panggabean

  485-494

  • PDF

• COMMUNICATION STYLE OF VOICE OVERS IN THE MINI DRAMA PROGRAM “MEMILIH UNTUK BANGSA, EPISODE 2” ON RADIO REPUBLIC INDONESIA, CIREBON

  Mim Atiq Auliyah, Rizki Budhi Suhara, Uun Machsunah, Ida Ri’aeni

  495-508

  • PDF

• THE SPREAD OF HOAX NEWS IN MOVIES BUDI PEKERTI

  Ahmad Taufiq, Gibbran Prathisara

  509-520

  • PDF

• THE MEANING OF WATSONS INDONESIA ADVERTISING MESSAGE VERSION #GOGREENWITHWATSONS'NEWSUSTAINABLEPACKAGING ON YOUTUBE (ROLAND BARTHES SEMIOTICS ANALYSIS)

  Eko Budi Pratama, Velda Ardia Murdiana

  521-533

  • PDF

• BROADCASTING IN THE DIGITAL AGE : A BIBLIOMETRIC REVIEW OF ONLINE RADIO

  Corry Novrica AP Sinaga, Siti Salwa Binti Bahari, Akhyar Ansori, Nurhasanah Nasution, Puji Santoso, Ida Martinelli

  535-550

  • PDF

• THE ROLE OF OPINION LEADERS IN DIGITAL COMMUNICATION NETWORKS: A SOCIAL NETWORK ANALYSIS STUDY ON STARLINK CONTENT ON YOUTUBE

  First Peter Jordan Refael Kenap, Sendi Eka Nanda, Lenie Okviana, Budi Santoso

  551-565

  • PDF

• INTEGRATED MARKETING COMMUNICATION IN VERTUE HOTEL

  Ditha Salsabila, Farida Hariyati, Gilang Kumari Putra

  567-580

  • PDF

• MEDIA RELATIONS STRATEGIES OF PUBLIC RELATIONS IN PEATLAND AND MANGROVE RESTORATION AGENCY (BADAN RESTORASI GAMBUT DAN MANGROVE-BRGM) IN ENVIRONMENTAL ISSUES REPORTING

  Nuraini Sahaja, Farida Hariyati, Yulia Rahmawati

  581-608

  • PDF

• CONTENT ANALYSIS OF SHARENTING IN TIK TOK ACCOUNT @LIZZEBETHMUAA

  Safira Nabilah, Farida Hariyati, Sri Mustika

  609-620

  • PDF

• LOYALTY OF RADIO LISTENERS IN REVIEW OF BROADCAST PROGRAMS AND BROADCASTERS COMMUNICATION STYLE

  Bintang Kusuma Putra Tiarsa, Christiana Wulandari, Dinda Rakhma Fitriani, Widiastiana Vista Wijaya, Yeni Nuraeni

  621-630

  • PDF

• DISCOURSE NETWORK ANALYSIS OF THE ISRAELI PRODUCT BOYCOTT ISSUE ON THE ONLINE MEDIA PLATFORM DETIK.COM

  Anting Sekar Adelina, Siti Masitoh, Eko Hartanto, Cholidah Astri Pertiwi

  631-646

  • PDF

• VAN DIJK'S DISCOURSE ANALYSIS OF PALESTINE VS ISRAEL COVERAGE ON NBC NEWS AND LIPUTAN6

  Tuti Widiastuti, Nadinta Rafifah Suaib, Ahmad Nasher

  647-654

  • PDF

• DIGITALIZATION OF EDUCATIONAL TELEVISION BROADCASTS: A PUBLIC RELATIONS PERSPECTIVE ON UGTV

  Iqbal Al Khazim, Kiayati Yusriyah, Sri Wahyuni, Olly Aurora, Yusuf Maulana

  655-670

  • PDF