DECADES OF MASCULINITY DYNAMIC PORTRAYAL IN R&B MUSIC
Keywords:
hegemonic masculinity, masculinity, R&B, semioticsAbstract
This research proposed to analyze how R&B music portrays the dynamic of masculinity in four different decades using the semiotics approach by Roland Barthes. R&B is a music genre as part of mass media that contains songwriting expression related to the community and contributed to representing gender. With purposive sampling, the selected samples are Get A Job, I Wanna Know, OMG, and Blinding Lights. Focusing on gender-specific content, masculinity portrayal in R&B music is connected with the contemporary society affected by cultural, historical, and geographical display based on music genre and historical period. The study shows a fluctuation in the masculinity portrayal in 1958, 2000, 2010, and 2020. The hegemonic structure become less hierarchical and allows other forms of masculinity to be adapted by men. Although some non-hegemonic embodiment was tolerable at the end of the 20th century, public consumption in popular music in the 21st century remained grounded on hegemonic masculinity and disregarding race.References
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