EMPLOYEE RELATIONS IN CULTURE ACTIVATION PROGRAM AT THE BANK RAKYAT INDONESIA

Abstract

A developing company certainly has a strong culture, this becomes the same guidelines, values, and norms to support the goals of the company's vision and mission. Employees are one of the important production factors for the company, therefore the company must implement employee relations so that employees are loyal to the company. In line with BRI Vision 2022, namely The Most Valuable Bank in Southeast Asia and Home To The Best Talents, one of the things that must be achieved is the Top 5 employer of choice, one of the strategies that will be implemented is to make employees and prospective employees bound by values. unique to the company. Therefore, every year BRI's Cultural Transformation Division holds an event to create creative and innovative video concepts that are easy to understand. This activity is a form of implementation and elaboration of the BRI MORALS Core Values. Therefore, this study aiming to determine: Activities, Actions and Barriers to employee relations in the cultural activation program. The theory in this study uses the theory of Rosady Ruslan (2016) in employee relations which consists of Open System Management, Mutual Appreciation, Two-Way Communication. This research methodology uses a qualitative approach with a descriptive method with data collection techniques are in-depth interviews. The result of this research is that the cultural transformation division implements an open management system, such as providing direct direction and motivation to employees, so that BRI employees are motivated to continue to be creative. This program is a reflection of the morals of BUMN, one of which is cooperation. With an open management system, there must be transparency with the team to achieve the company's vision and mission. The way to implement this system is to monitor all management such US culture agents and the leaders of each work unit to discuss the cultural activation program. The form of appreciation given to the winner of STAMP is that the winner of this program will be given a prize or reward that has been mutually agreed upon. This prize is given to the winner who is considered the most creative and innovative by the judges. Two-way communication in this program also remains effective, efficient, and effective. Through this STAMP program, it is hope that it can maintain the integrity of a work units, cooperation is the foundation where two way communication is needed that can bridge this. The media US publications in this culture activation program is Instagram and the official BRI website. Suggestions in this study is the application of employee relations held at PT. Bank Rakyat Indonesia (Persero) Tbk has been improved again through social media related to sustainable employee relations activities, especially on social media to increase employee morale, loyalty and engagement.