OPTIMIZATION OF LOCAL POTENTIAL IN DIGITAL-BASED SMART CITY DEVELOPMENT: AN INNOVATIVE APPROACH IN COMMUNICATION AND TECHNOLOGY

Abstract

With the rapid advancement of digital technology, the Smart City concept has become a key solution for addressing urbanization challenges and improving the quality of life in major cities. However, Smart City development is often hindered by a lack of utilization of local potential that can drive innovation and sustainability. Cities that have successfully implemented Smart Cities based on local potentials, such as Barcelona and Amsterdam, demonstrate that the success of a smart city is not solely determined by technology but also by the ability to integrate local resources, culture, and community participation in decision-making. By leveraging digital technology, cities can optimize local resources such as tourism, creative economy, agriculture, and small and medium enterprises (SMEs) to create economic sustainability and social well-being. Optimizing local potential is crucial for creating more relevant and effective solutions in a local context. This article aims to explore and develop innovative approaches in communication and technology to optimize local potential in digital-based Smart City development. The primary focus of this article is on how strategic communication and technology can be integrated to empower local communities, maximize existing resources, and create solutions that meet the city’s specific needs. Hopefully, this article will provide guide for policymakers, technology practitioners, and stakeholders in designing and implementing more inclusive and sustainable Smart City initiatives. By emphasizing the importance of effective communication and the application of technology suited to local potential, this article is expected to promote best practices that enhance efficiency, diversity, and participation in Smart City development.