AGROTOURISM EDUCATION IN THE PERSPECTIVE OF MARKETING COMMUNICATION AT MUHAMMADIYAH UNIVERSITY OF LUWUK BANGGAI DISTRICT
Keywords:
Education, agrotourism, marketing communicationAbstract
Agrotourism can stimulate economic activity and increase income for the community. The importance of marketing communication for agrotourism marketers so that tourists are interested in visiting and getting education and as a strategy used for the development of agrotourism at Muhammadiyah University of Luwuk, Banggai District. This study aims to determine agrotourism education in the perspective of marketing communication at Muhammadiyah University of Luwuk, Banggai District. The method used in this research is descriptive qualitative research method. Research data obtained through, observation, interviews, and documentation. Types and sources of research data are primary data and secondary data. The results of this study indicate that agritourism education in the perspective of marketing communication at Muhammadiyah University of Luwuk, Banggai District through advertising consisting of video, print media advertising, electronic media and advertorial advertising, direct marketing, interactive marketing through social media (facebook, instagram, and yuotube), public relations (PR) and marketing by conveying information by word of mouth.References
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