DIGITAL MARKETING STRATEGY TO PROMOTE KADENA GLAMPING DIVE RESORT MUNA ISLAND IN KAMAMA MEKAR VILLAGE, CENTRAL BUTON
Keywords:
Digital Marketing Strategy, Social Media, Promotion, Tourism, Kadena Glamping Dive ResortAbstract
This study aims to determine the application of digital marketing strategies by Kadena Glamping Dive Resort Muna Island in promoting its business. The research method used is qualitative with the main data collection technique in the form of interviews. The results showed that Kadena Glamping Dive Resort implemented two main strategies in promoting its business. First, through direct interaction with the Kamama Mekar Village community, the resort introduces its existence and encourages the community to produce handicrafts and local specialties offered to visitors. Secondly, Kadena Glamping Dive Resort utilizes social media platforms, particularly Instagram and Facebook, to promote the resort digitally. The resort consistently uploads engaging visual content showcasing the resort's facilities and natural beauty, and utilizes analytics features to track user reach and engagement. Interviews with the resort manager revealed that this strategy has been quite successful in attracting local and international tourists. With consistent use of social media and active engagement with the audience, Kadena Glamping Dive Resort has successfully increased its visibility and appeal among potential visitors.References
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