MEDIA RELATIONS STRATEGIES OF PUBLIC RELATIONS IN PEATLAND AND MANGROVE RESTORATION AGENCY (BADAN RESTORASI GAMBUT DAN MANGROVE-BRGM) IN ENVIRONMENTAL ISSUES REPORTING
Keywords:
media relations, public relations, BRGM, environmental issuesAbstract
Indonesia with the fourth-largest peat ecosystem and the largest mangrove forest, has experienced significant damage. The government has formed the Peat and Mangrove Restoration Agency (BRGM) to accelerate restoration and rehabilitation. The success of BRGM depends on community participation, with media relations as the key to increasing awareness and participation in restoration efforts. This study aims to understand the media relations strategy of BRGM Public Relations in reporting environmental issues. This study uses the Communicative Constitution of Organizations (CCO) theory to understand the media relations strategy of BRGM Indonesia Public Relations. This study uses a descriptive qualitative approach to examine the media relations strategy of BRGM Indonesia Public Relations in reporting environmental issues. Data were collected with an in-depth focus on media relations to provide its significance and benefits for the organization and the community. The results of this study indicate that BRGM's communication constitution includes organizational communication, communication channels, information procedures, and organizational responsibilities to ensure effective, transparent, and consistent communication both internally and externally. The success of BRGM's media relations strategy is reflected in more than 50% positive news coverage and awards as an Informative Public Agency.References
Anggraenie, G. C. (2017). Kegiatan Media Relations melaui Press Gathering Bank Indonesia Provinsi Jawa Barat dalam Upaya Menjalin Hubungan Baik dengan Media. Thesis, UIN Sunan Gunung Djati Bandung.
Ardianto, E. (2011). Metodologi Penelitian untuk Public Relations Kuantitatif dan Kualitatif. Bandung: Simbiosa Rekatama Media.
Humas Sekretaris Kabinet. (2016). Dipimpin Nazir Foead, Presiden Jokowi Umumkan Pembentukan Badan Restorasi Gambut. Retrieved June 20, 2024, from https://setkab.go.id/dipimpin-nazir-foead-presiden-jokowi-umumkan-pembentukan-badan-restorasi-gambut/
Iriantara, Y., & Rema Karyanti, S. (2008). Media Relations: Konsep, Pendekatan, dan Praktik. Bandung: Simbiosa Rekatama Media.
McPhee, R. D., & Zaug, P. (2009). The communicative constitution of organizations: A framework for explanation. Building Theories of Organization: The Constitutive Role of Communication, 10(1–2), 21.
Miles, M. B., & Huberman, A. M. (1984). Qualitative Data Analysis: A Sourcebook of New Methods. SAGE Publications.
Prasasti, W. (2019). Strategi dan Aktivitas Media Relations Humas Dinas Komunikasi dan Informatika. Thesis, Universitas Diponegoro.
Septianingrum, R., Sumberdaya, I., Hidrologi, A., & Gunungsewu, K. (2018). Dampak Kebakaran Hutan di Indonesia Tahun 2015 dalam Kehidupan Masyarakat. Agric Ecosyst Environ, 1(82).
Siregar, E. (2021, July 14). BRGM: Kerusakan ekosistem mangrove kategori kritis capai 637.000 ha. Retrieved January 20, 2024, from https://www.antaranews.com/berita/2267942/brgm-kerusakan-ekosistem-mangrove-kategori-kritis-capai-637000-ha
Sugiyono. (2019). Metode Penelitian Kuantitatif dan Kualitatif dan R&D. Penerbit Alfabeta.
Wicaksono, R. A. (2023, January 21). 13 Juta Hektare Gambut Rusak, Sebagian Besar di Lahan Konsesi. Retrieved January 2, 2024, from https://betahita.id/news/detail/9519/13-juta-hektare-gambut-rusak-sebagian-besar-di-lahan-konsesi
Yuliani, F. (2022). Implementasi Restorasi Gambut: Pemberdayaan dan Pemanfaatan Lingkungan di Indonesia. Prosiding Ilmu Sosial Dan Ilmu Politik (PISIP), 223–228.
Book
Format: Author. (Year of publication). Book Title. Edition (if any). Place of publication: Publisher.
Example:
Ritcharoon, P. (2016). Principles of measurement and evaluation. Bangkok: House of Kermyst.
Yamane, T. (1967). Statistics: An introductory analysis (2nd ed.). New York: Harper and Row.
Journal or Magazine
Format: Author. (Year of publication). Title of Article. Journal Title, Volume (Issue), Page numbers.
Example:
Wattanakamolkul, P. (2018). Discussion on the Situation and Reflection of Chinese Vocabulary Teaching In Thai Universities. Chinese Journal of Social Science and Management, 2(2), 80-91.
Rabbani, M., Aghabegloo, M. & Farrokhi-Asl, H. (2016). Solving a bi-objective mathematical programming model for bloodmobiles location routing problem. International Journal of Industrial Engineering Computations, 8(1), 19-32.
Dissertation or Thesis
Format: Author. (Year of publication). Title of dissertation or thesis. Doctoral dissertation or Master’s thesis, University.
Example:
Darling, C. W. (1976). Giver of Due Regard: The Poetry of Richard Wilbur. Ph.D. Thesis, University of Connecticut, USA.
Koufteros, X. A. (1995). Time-Based Manufacturing: Developing a Nomological Network of Constructs and Instrument Development. Doctoral Dissertation, University of Toledo, Toledo, OH.
Website /Electronic Documents
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Department of Land Transport. (2013). Transport statistics report in 2013. Retrieved May 20, 2015, from http://apps.dlt.go.th/statistics_web/brochure/statreport113.pdf
Shannon, C. E. & Weaver, W. (2010). Communication Theory: Model of Communication. Retrieved December 2, 2016, from http://communicationtheory.org/shannon-and-weaver-model-of-communication/
Conference Proceeding Article/Documents
Format: Author. (Year of publication). Title of Article. In Title of Editorial (Editorial). Title of conference and seminar proceedings (Pages.). Place of publication: Publisher.
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Biswas, M. (2008). Confirmatory Factor Analysis of Iso Ahola’s Motivational Theory: An Application of Structural Equation Modeling. Conference on Tourism in India - Challenges Ahead (pp. 177-188). Kozhikode: Indian Institute of Management Kozhikode.
Nasution, H. N. & Mavondo, F. T. (2005). The impact of service quality on customer value in the hotel industry. ANZMAC Conference 2005, 5-7 December 2005. Fremantle, Western Australia: ANZMAC.
Newspaper Article
Format: Author. (Year, Month Date). Title of Article. Title of Newspaper, Pages.
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Di Rado, A. (1995, March 15). Trekking through college: Classes explore modern society using the world of Star Trek. Los Angeles Time, p. A3.
Sriwattanachai, R. (2014, October 24). The Prefabricated Generation of Seasoning Sauce Market. Post Today Newspaper, p. 3-4.
Interview
Format: Author. (Year, Month Date). Interview. Position. Dept.
Example:
Chueathai, P. (2017, January 30). Interview. Vice President. Rajamangala University of Technology Lanna.
Saiwanich, S. (2017, January 31). Interview. Vice Governor. Tak province.
Anggraenie, G. C. (2017). Kegiatan Media Relations melaui Press Gathering Bank Indonesia Provinsi Jawa Barat dalam Upaya Menjalin Hubungan Baik dengan Media. Thesis, UIN Sunan Gunung Djati Bandung.
Ardianto, E. (2011). Metodologi Penelitian untuk Public Relations Kuantitatif dan Kualitatif. Bandung: Simbiosa Rekatama Media.
Humas Sekretaris Kabinet. (2016). Dipimpin Nazir Foead, Presiden Jokowi Umumkan Pembentukan Badan Restorasi Gambut. Retrieved June 20, 2024, from https://setkab.go.id/dipimpin-nazir-foead-presiden-jokowi-umumkan-pembentukan-badan-restorasi-gambut/
Iriantara, Y., & Rema Karyanti, S. (2008). Media Relations: Konsep, Pendekatan, dan Praktik. Bandung: Simbiosa Rekatama Media.
McPhee, R. D., & Zaug, P. (2009). The communicative constitution of organizations: A framework for explanation. Building Theories of Organization: The Constitutive Role of Communication, 10(1–2), 21.
Miles, M. B., & Huberman, A. M. (1984). Qualitative Data Analysis: A Sourcebook of New Methods. SAGE Publications.
Prasasti, W. (2019). Strategi dan Aktivitas Media Relations Humas Dinas Komunikasi dan Informatika. Thesis, Universitas Diponegoro.
Septianingrum, R., Sumberdaya, I., Hidrologi, A., & Gunungsewu, K. (2018). Dampak Kebakaran Hutan di Indonesia Tahun 2015 dalam Kehidupan Masyarakat. Agric Ecosyst Environ, 1(82).
Siregar, E. (2021, July 14). BRGM: Kerusakan ekosistem mangrove kategori kritis capai 637.000 ha. Retrieved January 20, 2024, from https://www.antaranews.com/berita/2267942/brgm-kerusakan-ekosistem-mangrove-kategori-kritis-capai-637000-ha
Sugiyono. (2019). Metode Penelitian Kuantitatif dan Kualitatif dan R&D. Penerbit Alfabeta.
Wicaksono, R. A. (2023, January 21). 13 Juta Hektare Gambut Rusak, Sebagian Besar di Lahan Konsesi. Retrieved January 2, 2024, from https://betahita.id/news/detail/9519/13-juta-hektare-gambut-rusak-sebagian-besar-di-lahan-konsesi
Yuliani, F. (2022). Implementasi Restorasi Gambut: Pemberdayaan dan Pemanfaatan Lingkungan di Indonesia. Prosiding Ilmu Sosial Dan Ilmu Politik (PISIP), 223–228.
Book
Format: Author. (Year of publication). Book Title. Edition (if any). Place of publication: Publisher.
Example:
Ritcharoon, P. (2016). Principles of measurement and evaluation. Bangkok: House of Kermyst.
Yamane, T. (1967). Statistics: An introductory analysis (2nd ed.). New York: Harper and Row.
Journal or Magazine
Format: Author. (Year of publication). Title of Article. Journal Title, Volume (Issue), Page numbers.
Example:
Wattanakamolkul, P. (2018). Discussion on the Situation and Reflection of Chinese Vocabulary Teaching In Thai Universities. Chinese Journal of Social Science and Management, 2(2), 80-91.
Rabbani, M., Aghabegloo, M. & Farrokhi-Asl, H. (2016). Solving a bi-objective mathematical programming model for bloodmobiles location routing problem. International Journal of Industrial Engineering Computations, 8(1), 19-32.
Dissertation or Thesis
Format: Author. (Year of publication). Title of dissertation or thesis. Doctoral dissertation or Master’s thesis, University.
Example:
Darling, C. W. (1976). Giver of Due Regard: The Poetry of Richard Wilbur. Ph.D. Thesis, University of Connecticut, USA.
Koufteros, X. A. (1995). Time-Based Manufacturing: Developing a Nomological Network of Constructs and Instrument Development. Doctoral Dissertation, University of Toledo, Toledo, OH.
Website /Electronic Documents
Format: Author. (Year of publication). Title. Retrieved……., from URL Address
Example:
Department of Land Transport. (2013). Transport statistics report in 2013. Retrieved May 20, 2015, from http://apps.dlt.go.th/statistics_web/brochure/statreport113.pdf
Shannon, C. E. & Weaver, W. (2010). Communication Theory: Model of Communication. Retrieved December 2, 2016, from http://communicationtheory.org/shannon-and-weaver-model-of-communication/
Conference Proceeding Article/Documents
Format: Author. (Year of publication). Title of Article. In Title of Editorial (Editorial). Title of conference and seminar proceedings (Pages.). Place of publication: Publisher.
Example:
Biswas, M. (2008). Confirmatory Factor Analysis of Iso Ahola’s Motivational Theory: An Application of Structural Equation Modeling. Conference on Tourism in India - Challenges Ahead (pp. 177-188). Kozhikode: Indian Institute of Management Kozhikode.
Nasution, H. N. & Mavondo, F. T. (2005). The impact of service quality on customer value in the hotel industry. ANZMAC Conference 2005, 5-7 December 2005. Fremantle, Western Australia: ANZMAC.
Newspaper Article
Format: Author. (Year, Month Date). Title of Article. Title of Newspaper, Pages.
Example:
Di Rado, A. (1995, March 15). Trekking through college: Classes explore modern society using the world of Star Trek. Los Angeles Time, p. A3.
Sriwattanachai, R. (2014, October 24). The Prefabricated Generation of Seasoning Sauce Market. Post Today Newspaper, p. 3-4.
Interview
Format: Author. (Year, Month Date). Interview. Position. Dept.
Example:
Chueathai, P. (2017, January 30). Interview. Vice President. Rajamangala University of Technology Lanna.
Saiwanich, S. (2017, January 31). Interview. Vice Governor. Tak province.
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