ISLAMIC DA'WAH AND CYBERSPACE: @IQOMIC'S DA'WAH STRATEGY ON SOCIAL MEDIA INSTAGRAM

Authors

  • Maulana Hasan Syaiful Faculty of Social and Political Science, Universitas Muhammadiyah Buton
  • Ansar suhermanS Faculty of Social and Political Science, Universitas Muhammadiyah Buton
  • Muhammad Hidayatullah Faculty of Social and Political Science, Universitas Muhammadiyah Buton

Keywords:

Communication strategy, Islamic Da'wah, Visual Content, Virality

Abstract

This study identifies strategies for utilizing social media for da'wah activities on the Instagram account @Iqomic (Islamic Quote & Comic). Islamic Quote & Comic, or @Iqomic, is a gathering place for visual da'wah pegat in Indonesia. This research uses qualitative research with a case study research method/approach that is useful for producing data on the reality in the field. The subjects in this study are @iqomic Instagram Admin and Followers. The social media used is Instagram. Based on the research results, @iqomic has implemented several strategies, including social media, and the crucial role of visual content in delivering da'wah messages. This visual content has proven to be a key element in the success of da'wah on Instagram social media. From the results of the research that has been done, the IQOMIC strategy or (Islamic Quotes & Comic) as a da'wah media that utilizes social media has grown rapidly to become an important factor of communication and information in the modern era like today, one of which is in the field of da'wah. Messages in the form of visual da'wah content are packaged. As creatively as possible, the da'wah is formed with a visual da'wah display or design to look attractivy

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Published

2025-05-25

How to Cite

Hasan Syaiful, M., suhermanS, A., & Hidayatullah, M. (2025). ISLAMIC DA’WAH AND CYBERSPACE: @IQOMIC’S DA’WAH STRATEGY ON SOCIAL MEDIA INSTAGRAM. Indonesia Broadcasting Conference (IBC), 1, 155–172. Retrieved from https://apik-ptma.org/publication/index.php/IndonesiaBroadcastingConference/article/view/297

Issue

Vol. 1 (2024): International Broadcasting Conference 2024

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Articles

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