THE INFLUENCE OF SALES PROMOTION SAFF N CO PERFUME IN THE TIKTOK SHOP ON CUSTOMER SATISFACTION

Mariah Huzaefah; Aminah Swarnawati

Authors

Mariah Huzaefah Faculty of social science and politic science, University Muhammadiyah Jakarta
Aminah Swarnawati Faculty of social science and politic science, University Muhammadiyah Jakarta

Keywords:

Marketing Communication, Sales Promotion, Customer Satisfaction, Tiktok Shop

Abstract

Saff N Co is a fragrance product (perfume) originating from Indonesia, Saff N Co creates perfumes that suit the Indonesian spirit. The aim of this research is to determine the influence of the sales promotion for Saff N Co perfume in the Tiktok Shop, determine customer satisfatction for Saff N Co perfume, and measure the influence of the sales promotion for Saff N Co in the Tiktok Shop on customer satisfaction. This research uses Sales Promotion theory including Coupons, Price Pac2ks, Premium Gifts, Samples, Rebates, Frequency Programs, Prizes, patronage Awards, Free Trials, Product Warranties, Tie-in Promotions, Cross-Promotions, Point of Purchase and Customer Satisfaction theory including Customer Perceived Quality, Customer Perceived Price, Customer Perceived Value. The approach to this research is a quantitative approach with an explanatory nature and uses a survey method. The data collection technique used a questionnaire distributed to 96 respondents. The sampling method uses simple random sampling. The collected data was processed using SPSS version 27. The results of this research seen from coefficients table show that Tcount 7.464 > Ttable 1.661 with a probability significance of less than 0.05 (<0.000 <0.05), so a simple linear regression model can determine the sales promotion variable influence on customer satisfaction among UII Digital Business Student Class of 2021/2022.

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https://www.pawartajatim.com/pangsa-pasar-parfum-brand-lokal-tumbuh-38-persen/

https://compas.co.id/article/data-penjualan-parfum-lokal/