CONTENT ANALYSIS OF SHARENTING IN TIK TOK ACCOUNT @LIZZEBETHMUAA
Keywords:
sharenting, social media, TikTok, content analysisAbstract
Sharenting comes from two words, "oversharing" which means sharing excessively and "parenting" which means taking care of children. The real meaning is the activity of parents uploading videos or photos of their children on social media, one of which is TikTok. Through TikTok, parents want to provide parenting insights, share practical tips, and make children's digital albums, as well as present moments of happiness that entertain social media users. This study examines sharenting behaviour on Elisabeth Lieanti's TikTok account using a qualitative content analysis method aimed at analysing indications of Elisabeth Lieanti's sharenting behavior from the media content on the TikTok account @lizzebethmuaa. This study uses media content theory to observe and analyze media content on the TikTok account @lizzebethmuaa which indicates sharenting behaviour. The results of this study indicate that sharenting can be used as a useful educational tool for TikTok users. Sharenting in the TikTok account @lizzebethmuaa reflects the use of new media by parents to spread messages about their children's lives and provides insight into the use of social media in shaping family narratives. This social media also functions as a learning tool and facilitates social interaction.References
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