ANALYZING NATIONALISM IN DIGITAL MEDIA: A RECEPTION STUDY OF REMOTIVI VIDEOS
Keywords:
Nationalism, Digital Media, Reception, Video NarrationAbstract
This research aims to analyze the reception of nationalism narratives in Remotivi videos. This research uses the theory and method of reception analysis proposed by Stuart Hall. Qualitative descriptive research is a research method that examines the state of natural objects and the main instrument is the researcher. The data collection technique in this research is by conducting interviews. The data was then analyzed using reception analysis techniques and validated using source triangulation. The research results are divided into two, namely the encoding and decoding processes. In the encoding process, this research found a narrative of nationalism wrapped in criticism so that we as young people do not feel too proud to be Indonesian. This is different from the narrative of nationalism which usually seeks to foster pride in one's own country. In the second result through the decoding process, it was found that the nationalism narrative was perceived with oppositional, dominant hegemonic and negotiated positions. Future research can look at nationalism from the communicator's perspective to see how the narrative of nationalism is produced.References
Afandi, Uliyanda, D., Safarini, F., Ramadhini, I. L., Rahmadia, I., Dewantara, J. A., & Putri, S. (2023). NATIONALISM IN INDONESIA. https://www.researchgate.net/publication/372100592
Annur, C. M. (2022, December 7). Youtube Users in the World Reach 2.67 Billion People in the Third Quarter of 2022. https://databoks.katadata.co.id/datapublish/2022/12/07/pengguna-youtube-di-dunia-capai-267-miliar-orang-pada-kuartal-iii-2022
Armawi, A. (2019). Nationalism in the Dynamics of National Resilience (Siti, Ed.). Gadjah Mada University Press.
Avida, P. N. (2022). CLICKBAIT STRATEGY ON YOUTUBE THUMBNAILS: INDONESIAN REFERENCE AS YOUTUBE CONTENT COMMODITY UJUNG OPPA (Discourse Analysis of Youtube Channel Thumbnail Ujung Oppa). https://etd.umm.ac.id/id/eprint/40/2/BAB%20I.pdf
Durham, G. M., & Kellner, D. M. (2006). Media and Cultural Studies. Blackwell Publishing.
Fauzi, E. P., Fasta, F., Nathan, R. J., & Jeong, S. W. (2022). MODERN MUSLIMAH IN MEDIA: A STUDY OF RECEPTION ANALYSIS IN "SALIHA" PROGRAMME ON NET TV. ASPIRATION Journal, 1(2), 136-158. https://doi.org/10.56353/aspiration.v1i2.19
Fatimah, E. R. (2014). NASIONALISME DALAM CERPEN “MARDIJKER” KARYA DAMHURI MUHAMMAD: KAJIAN POSKOLONIALISME. Jurnal Poetika, II, 98–106.
Griffin, E. (2012). A First Look At Communication Theory (S. Goujinstook, Ed.; 8th ed.). McGraw Hill.
Hall, S., Hobson, D., Lowe, A., & Willis, P. (2003). Culture, Media, Language: Working Papers in Cultural Studies, 1972-79.
Hidayat, F. (n.d.). Poskolonialisme: Akar Sejarah, Tujuan, Proposisi, Kritik, dan Relevansinya dalam Kajian Budaya di Indonesia. https://www.britannica.com/topic/postcolonialism
Ibrahim. (2015). QUALITATIVE RESEARCH METHODOLOGYResearch Guide along with Qualitative Proposal Examples (E. Kurnanto, Ed.). Journal Equilibrium.
Ishmah, Z., Aisy, R., Dewi, D. A., & Furnamasari, Y. F. (n.d.). Mengembangkan Jiwa Nasionalisme di Era Globalisasi.
Jatisidi, A. (2023). The Meaning of Cultural Nationalism in Advertising (Reception Study on Grab's #ModalPercaya version and Shopee's #ArtiNationalism version) Artyasto Jatisidi (Vol. 11, Issue 02).
Laeli, A. N., Sartika, E., Rahman, F. N., & Fatchurrahmi, R. (2018). The Relationship of Self-Control and Self-Esteem to Narcissistic Tendencies in Early Semester Students who Use Instagram. Psychologika: Journal of Psychological Thought and Research, 23(1), 27-40. https://doi.org/10.20885/psikologika.vol23.iss1.art3
Kusumawardani, A., & Faturochman. (2004). Nationalism. Psychology Bulletin.
McQuail, D. (2010). McQuail's Mass Communication Theory (6th ed.). SAGE Publications.
Morrisan. (2010). Teori Komunikasi Individu Hingga Massa. Jakarta: Prenada Media Group.
Nidha Amalia, R., Seti Indriani, S., & Narotama Mahameruaji, J. (2022). Audience reception of television programmes on Trans 7 as educational media. 106 ProTVF, 6(1), 106-122.
Nurmala, A., & Asbari, M. (2023). Literaksi: Jurnal Manajemen Pendidikan | 289 Overproud: Fenomena Orang Indonesia Lebih Terobsesi dengan Hal Berbau Asing? Literaksi: Jurnal Manajemen Pendidikan, 01, 289–294.
Pires, F., Masanet, M. J., & Scolari, C. A. (2021). What are teens doing with YouTube? Practices, uses and metaphors of the most popular audio-visual platform. Information Communication and Society, 24(9), 1175-1191. https://doi.org/10.1080/1369118X.2019.1672766
Pujileksono, S. (2015). Qualitative Communication Research Methods. Intrans Publishing.
Putri, N. S., & Pramonojati, T. A. (2021). PERCEPTION OF COLLEGE STUDENT IN BANDUNG FOR YOUTUBE PROGRAM MATA NAJWA SHIHAB #MataNajwaMenantiTerawan (STUDY OF RECEPTION ANALYSIS).
Romli, Q. A. (2022). REPRESENTASI NASIONALISME DALAM IKLAN AICE INDONESIA.
Sabir, T. A. (2022). STRATEGY OF NEW MEDIA LITERACY IN EDUCATING THE COMMUNITY ABOUT SEXUAL VIOLENCE (Case Study on Remotivi Youtube Channel). Hasanuddin University.
Santoso, G., Trisila, I., Alifah, J., Kartika, D., Rahmah, M. L., Pangesti, N., Putri, U., & Handayani, S. (2023). Value; Nationalism, Patriotism, and Struggle for the Indonesian Generation (Vol. 02, Issue 02).
Sauma, R. A. (2024). THE PSYCHOLOGY OF FAILURE TURNS FAILURE INTO A LEARNING OPPORTUNITY.
Sidiq, U., & Choiri, M. M. (2019). QUALITATIVE RESEARCH METHODS IN EDUCATION (A. Mujahidin, Ed.). CV. Nata Karya.
Suastika, I. N. (2012). NASIONALISME DALAM PERSPEKTIF POSTMODERNISME, POSTSTRUKTURALISME DAN POSTKOLONIALISME. Media Komunikasi FIS, II, 30–44.
Sugiyono. (2016). Quantitative, Qualitative, and R&D Research Methods. PT Alfabet.
Tamburaka, A. (2013). Media Literacy: Smart Media Khalayak Mass Media (2013th ed.). Raja Grafindo Persada.
Tambusai, J. P., Ishmah, Z., Aisy, R., Dewi, D. A., & Furnamasari, Y. F. (n.d.). Developing the Spirit of Nationalism in the Era of Globalisation.
Tutiasri, R. P. (2023). Adolescent Reception Analysis on Cultural and Religious Values in Marjan Syrup Advertisement (Edition of Baruna the Ocean Keeper) (Vol. 6, Issue 7). http://Jiip.stkipyapisdompu.ac.id
Wahid, U., & Meilasari, S. H. (2020). Analysis of Audience Reception of Message Content on Wardah Cosmetics "Long Lasting Lipstick Feel The Brand Equity Project View project Meunasah, Power and Self-Critics towards Government and Aceh Political Elite on Aceh Women Political Struggle View project. https://doi.org/10.31294/jkom
Milatishofa, Kusrin, & Arindawati, W. A. (2021). AUDIENCE RECEPTION ANALYSIS OF THE MEANING OF BODY POSITIVITY ON TARA BASRO'S INSTAGRAM. In JULY (Vol. 4, Issue 2). https://www.instagram.com/tarabasro/,
Yuslianson. (2023, January 17). The Last of Us HBO TV Series Mentions Jakarta and Indonesia - Tekno Liputan6.com. https://www.liputan6.com/tekno/read/5181715/warganet-geger-serial-tv-the-last-of-us-hbo-sebut-jakarta-dan-indonesia
Zulatmiati. (2022). RECEPTION ANALYSIS OF NATIONALISM IN ALFFY REV'S YOUTUBE VIDEO 'WONDERLAND INDONESIA'. In JOM FISIP (Vol. 9).
Downloads
Published
How to Cite
Issue
Section
License
This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.
