THE EFFECT OF DAKWAH COMMUNICATION STYLE OF HABIB HUSEIN JA’FAR AL-HADAR IN SOCIAL MEDIA ON RELIGIOSITY OF UNIVERSITY STUDENTS

Abstract

The development of technology has brought changes to the dissemination of religious information, where traditionally dakwah (Islamic preaching) was delivered from a pulpit, but now it is increasingly conducted through social media platforms, as done by Habib Husein Ja’far Al-Hadar, commonly known as Habib Ja’far. The aim of this research is to determine whether Habib Husein Ja’far Al-Hadar's dakwah communication style on social media affects the religiosity of students at Bhayangkara Jakarta Raya University. This research employs a quantitative method, using questionnaires distributed to respondents as a data collection technique. The sample used in this study consists of 99 respondents who are students at Bhayangkara Jakarta Raya University. The results of this study show a correlation coefficient of 0.694, indicating that the communication style variable (Variable X) has a fairly strong influence on the religiosity variable (Variable Y). Furthermore, the hypothesis testing using the t-test, which compares the t-value to the t-table value, concludes that the t-value of 9.483 is greater than the t-table value of 1.660, meaning that the alternative hypothesis (Ha) is accepted, and the communication style variable (Variable X) affects the religiosity variable (Variable Y). The coefficient of determination test results in this study shows a value of 0.481, indicating that the influence of the communication style on religiosity is 48.1%, with the remaining percentage influenced by other variables.