HISANA FRIED CHICKEN CASHIER COMMUNICATION IN IMPROVING SERVICE QUALITY IN LUWUK VILLAGE

Authors

  • Nadia Chayanti Suma Faculty of social and political sciences, Muhammadiyah University of Luwuk
  • Falimu Faculty of social and political sciences, Muhammadiyah University of Luwuk
  • Adrian Kede Faculty of social and political sciences, Muhammadiyah University of Luwuk

Keywords:

Communication, Cashier, Service Quality

Abstract

This study aims to determine how hisana fried chicken cashier communication in improving service quality in Luwuk Village. The data collection techniques used in this research are observation and questionnaires. The population in this study were hisana fried chicken customers in Luwuk Village totaling 13,000 people, given the large population of hisana fried chicken customers, the authors used the sampling technique in this study was the Slovin formula so that the sample size was 99 respondents. The weighting technique used is a Likert scale while the data analysis technique uses descriptive analysis, namely describing the data that has been collected in tabulated form. The results of this study indicate that the cashier's communication in improving the quality of service in Luwuk Village has been maximally implemented with a presentation of 88.69% very good category, so it can be concluded that hisana fried chicken cashier communication plays a very important role in improving the quality of service in Luwuk Village.

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Published

2025-05-25

How to Cite

Chayanti Suma, N., Falimu, & Kede, A. (2025). HISANA FRIED CHICKEN CASHIER COMMUNICATION IN IMPROVING SERVICE QUALITY IN LUWUK VILLAGE. Indonesia Broadcasting Conference (IBC), 1, 327–340. Retrieved from https://apik-ptma.org/publication/index.php/IndonesiaBroadcastingConference/article/view/313

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Vol. 1 (2024): International Broadcasting Conference 2024

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Articles

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