Pratama, Eko Budi, and Velda Ardia Murdiana. “THE MEANING OF WATSONS INDONESIA ADVERTISING MESSAGE VERSION #GOGREENWITHWATSONS’NEWSUSTAINABLEPACKAGING ON YOUTUBE : (ROLAND BARTHES SEMIOTICS ANALYSIS)”. Indonesia Broadcasting Conference (IBC), vol. 1, July 2025, pp. 521-33, https://apik-ptma.org/publication/index.php/IndonesiaBroadcastingConference/article/view/416.